Scotland, the way you dreamt it!

Welcome to the mythical, and very much digital, Brigadoon Hotel, our digital and website training area for our hospitality and tourism clients across Scotland. This site has a serious role to play in suggesting ways that accommodation and hospitality providers can improve their digital presence and critically move to helping your guests to Book Scotland Direct but in the meantime enjoy the fantasy...

Like the mythical Highland village, The Brigadoon Hotel is unique and appears only for one day only every hundred years which in all honesty plays havoc with the revenue per available room and has caused some conflict with some potential buyers who really would like to see it open a little more...

The site aims to showcase what we at Plan B Digital can do for your online presence and hopefully inspire you to get in touch with us to discuss your next website project.

As The Brigadoon Hotel only exists only in digital space, it gives us considerably more leeway than the average operator to consider our marketing and product offering and as such we can boast luxury guest rooms, fine dining restaurants with views simultaneously across the Firth of Clyde, Forth and Dornoch. 

Our virtual guests may benefit from the ability to play Royal Dornoch in the morning and Muirfield in the afternoon after a lunch overlooking Loch Ness and an evening of live rock music at WinterStorm in Troon but the marketing principles are in essence real. The processes are the same for your property or business regardless of size or type.

The fact that The Brigadoon Hotel can transform from luxury boutique hotel to country house; from B&B to Self Catering apartments means that for training purposes it can feature a range of booking options and web booking engines and video brochures from the whole of Scotland. We will happily look at how we can integrate your preferred booking engine into a training page.

We know that the challenge facing us all is to maximise revenues, reduce our costs and improve the direct business to our bottom line and hopefully you may get some ideas from browsing through the site. If we can help please get in touch or sign up to our newsletter below to be kept in the loop.